In yet another corporate attempt to capture the attention and loose cash of the millennial market, United Overseas Bank (UOB) has launched a new credit card that's decidedly #hip and #fresh — the YOLO card.
Generation Y (those born roughly between 1981 to 2000, give or take) is the name of the game for UOB, who predict that they'll be the ones dominating consumer spending the the near future.
"Millennial spending currently accounts for 20 per cent of UOB’s total card spend and one in three millennials in Singapore currently banks with UOB," said the bank's managing director and regional head of cards and payments Jacquelyn Tan.