Photo: Screengrab from 'The Guardian'
The last few moments of 2014 were busy ones for the special projects team at The Guardian.
Courtesy of the Singapore Tourism Board, the British newspaper launched a paid content campaign talking up the city's food and nightlife scenes, even its architectural strengths.
Personally, we think the execution was mostly clean — clear labelling, expert and independent content, a persistently helpful comments moderator (more about him below) — but seven top lists about a country commonly described as a "cultural backwater" in a short span of three months, was apparently too much for some readers.
What do you think? Is The Guardian overdoing its promotion of Singapore? You can read all the stories here. If you think the content needs a little boost, or that your condo deserves a mention, just leave a comment. Mr. Helpful 'Andy "STAFF" Pietrasik' will figure it out:
Photo: Screengrab from 'The Guardian'
The last few moments of 2014 were busy ones for the special projects team at The Guardian.
Courtesy of the Singapore Tourism Board, the British newspaper launched a paid content campaign talking up the city's food and nightlife scenes, even its architectural strengths.
Personally, we think the execution was mostly clean — clear labelling, expert and independent content, a persistently helpful comments moderator (more about him below) — but seven top lists about a country commonly described as a "cultural backwater" in a short span of three months, was apparently too much for some readers.
What do you think? Is The Guardian overdoing its promotion of Singapore? You can read all the stories here. If you think the content needs a little boost, or that your condo deserves a mention, just leave a comment. Mr. Helpful 'Andy "STAFF" Pietrasik' will figure it out: