Never has there been a festival so assured of its target audience that they blatantly (and unironically) slap it on as their very title.
No prizes for guessing who the target audience is for Hipster Festival 2017.
Initially thought to be a self-aware parody of usual hipster trappings like beards, grandparent-era fashion, organic food, vintage products, and the acrid smell of pretentiousness, it seems that the organisers are actually genuine in their branding.
Without an iota of shame, they declare themselves as the "1st Trend Setting Lifestyle event" in Singapore for all. Whatever that means.