In a decision that might threaten the existence of local e-commerce companies (Lazada, Honestbee, RedMart, etc), the grandaddy of online retailers Amazon is planning to enter the Southeast Asian market through Singapore.
After pushing more efforts and resources into Amazon India and Amazon China, the retail giant is turning its gaze towards Southeast Asia, and is quietly acquiring assets as well as hiring people ahead of their planned launch. According to sources speaking to TechCrunch, the plan right now is to start slowly by commencing selected service in Singapore within the first quarter of 2017.