To celebrate Hello Kitty's 40th Anniversary, SingPost is issuing five limited edition MyStamp sets progressively in 2014 showcasing the evolution of Hello Kitty. Each MyStamp set comes with specially designed Hello Kitty collectibles and souvenir sheets.
The signature product of the SingPost X Hello Kitty 40th Anniversary Collection is the Hello Kitty Limited Edition MyStamp Book Set ($69.90) which will be released on April 16. The eight-page book contains limited edition Hello Kitty MyStamp souvenir sheets and a Hello Kitty tote bag.