This article was first published on DollarsAndSense.sg

Have you ever wondered why popcorn at cinemas are so expensive? With all due respect to the popcorn served at theatre operators like Cathay and Golden Village, great tasting popcorn are not exactly hard to find nor expensive to produce.

So why are these theatre operators able to charge such a high mark-up? More importantly, why are so many Singaporeans who are willing to brave long overnight queues to save a few dollars at sales so willing to grossly overspend to buy a $10 popcorn and soda combo?

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