Got a tip? Send it to us at singapore@coconuts.co.
Ikea Singapore's been trying to stay on top of the viral game and they've pretty much hit the nail on the head so far.
We were hoping their latest one, which is supposed to promote their bathroom and bedroom sets, would be in the same awe-inspiring vein as the last two (watch the videos at the bottom of this story).
But it wasn't — not really.
It's supposed to be satire ("Fille Gute, Shelf Help Guru"), but there're far too many puns and all that exaggerated irony... Make up your mind, BBH Asia Pacific, are you trying to make us cry or laugh?
But though the less than two-minute video was a meme short of an eye-rolling experience, it looks like it's still got some fans — over 30,000 likes and quite a few fanboy (fanbots?) comments in the past 24 hours.
So you might as well join in the fun:
Ikea Singapore broke the internet with their previous videos:
Got a tip? Send it to us at singapore@coconuts.co.
Ikea Singapore's been trying to stay on top of the viral game and they've pretty much hit the nail on the head so far.
We were hoping their latest one, which is supposed to promote their bathroom and bedroom sets, would be in the same awe-inspiring vein as the last two (watch the videos at the bottom of this story).
But it wasn't — not really.
It's supposed to be satire ("Fille Gute, Shelf Help Guru"), but there're far too many puns and all that exaggerated irony... Make up your mind, BBH Asia Pacific, are you trying to make us cry or laugh?
But though the less than two-minute video was a meme short of an eye-rolling experience, it looks like it's still got some fans — over 30,000 likes and quite a few fanboy (fanbots?) comments in the past 24 hours.
So you might as well join in the fun:
Ikea Singapore broke the internet with their previous videos: