Who says Singaporeans are a bunch of prudes? Over 100 people turned up half-naked in town to line up for Desigual’s Seminaked sale campaign.
The event took place in the morning at Desigual’s Orchard Central outlet, where the Barcelona-based clothing brand promised a complimentary outfit of choice for the first 100 half-naked customers in line.
Channel NewsAsia reported that holding such a revealing event didn’t come easy for Desigual as several applications had to be approved by the relevant authorities before the campaign could go on.
Fears of people shying away from being partially nude in public were disproven when hordes of disrobed customers arrived at the store, game for a good shopping deal.
Thank you for your energy and enthusiasm Singapore #SemiNakedParty is a success!! pic.twitter.com/218qyaSgAd
— Desigual Singapore (@Desigual_SG) December 11, 2014
Their Seminaked event has been carried out in various markets around the world since 2005, with Singapore as the second Asian country after Tokyo to take part in the campaign.
Photo: @Desigual_SG via Twitter
Who says Singaporeans are a bunch of prudes? Over 100 people turned up half-naked in town to line up for Desigual’s Seminaked sale campaign.
The event took place in the morning at Desigual’s Orchard Central outlet, where the Barcelona-based clothing brand promised a complimentary outfit of choice for the first 100 half-naked customers in line.
Channel NewsAsia reported that holding such a revealing event didn’t come easy for Desigual as several applications had to be approved by the relevant authorities before the campaign could go on.
Fears of people shying away from being partially nude in public were disproven when hordes of disrobed customers arrived at the store, game for a good shopping deal.
Thank you for your energy and enthusiasm Singapore #SemiNakedParty is a success!! pic.twitter.com/218qyaSgAd
— Desigual Singapore (@Desigual_SG) December 11, 2014
Their Seminaked event has been carried out in various markets around the world since 2005, with Singapore as the second Asian country after Tokyo to take part in the campaign.
Photo: @Desigual_SG via Twitter