Many of you probably don't know it yet, but local entertainment magnate Irene Ang has stripped down her upper class karaoke bar concept at 95 Club Street and turned it into a whole new thing.
A whole new empty thing.
Bar Naked is Chinatown's newest watering hole with a twist — it's bare, like its name suggests, except when a brand takes over with a new campaign.
In the words of social media marketing whiz Goodstuph, who're — duh — behind the concept, "Bar Naked serves as a blank canvas for brands... you may now walk into a brand commercial, drink the experience and it goes beyond the night."
In short, it's a drinking living outdoor advertisement and the most blatant marketing gimmick Singapore has ever seen. But, as Carrie Bradshaw is always saying to her forward friend Samantha, "I admire you for being able to put yourself out there!" At least they're upfront about it.
Talking about upfront, not only does the place have a cheeky name, practically everything related to it is sexed up. The launch party promises quirkily named whisky cocktails (Something Like a Lassie and Malt Jockey jumped out at us first) courtesy of the first brand to take over the bar Monkey Shoulder, fresh bananas and — get this — condoms. Plus, all of you scenesters already following them on Facebook probably noticed their posts are almost always accompanied by a pun-y caption.
Hmm... Actually, Bar Naked sounds like the perfect venue for our anniversary party.
P.S. In case you we were wondering, we did ask what happens to the space when there's no campaign going on — What brand of whisky will you have? Can we bring our posters? — but there's an embargo on the other need-to-knows till tomorrow. We'll be visiting Bar Naked soon ourselves, so stay tuned for the full story.
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