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Multi-concept online retailer PickJunction sets up curated physical showroom for shoppers

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Online shopping is all kinds of wonderful (and damaging to our credit card), but we still love the experience of trying things on before we buy them. Perhaps that's why so many online retailers are setting up offline shops (like HipVan, for example) to entice buyers to touch and feel their goods before they make a purchase.

Multi-concept online platform PickJunction, which was established in 2015, is also going this route. Its new Experiential Centre features a curated collection of lifestyle and furnishing brands spread out across three storeys and 10,000 sq ft in the industrial-area Singapore Handicrafts Building. Sure, it may be a tad bit out of the way (the nearest MRT is Eunos), but this is where you get to be hands-on with your home shopping.


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