School's back in session, and there's a new ride-sharing service to help parents get their kids to school. Schoolber — a play on Uber? — starts operations today, the first day of school, after last Monday's launch of its mobile app. The three-month-old start-up allows parent-drivers and subscribing parents to pair up and discuss rates between $70 and $150 per month, based on one or two-way rides and the distance travelled.
About 200 parents made school runs to pick up 400 other children residing nearby today. Parents can also be alerted when their kids are dropped off and picked up via the app, which tracks the students through their journey.