RIP Tigerair, we hardly knew ye. After Singapore Airlines (SIA) got a major stake in the budget airline — over 90 percent in shares — earlier this year, it was inevitable that something drastic would happen to them.
And it did — the Tigerair brand will be wiped clean off the face of the earth by the end of next year, when it gets subsumed under SIA Group's own budget airline Scoot. SIA holding company Budget Aviation Holdings stated that the integration will involve combining flight scheduling and connections, a common website, contact centre and check-in counters.
"Following a review, we have determined that the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers," said SIA CEO and Budget Aviation chairman Goh Choon Phong.