Call it ignorance or just plain insensitivity, but there's something deeply wrong when a supermarket's Deepavali promotion specially offers massive discounts when purchasing beef. You know, because Hindus revere cows — and having a special offer on the meat of a venerated animal just pisses on their beliefs.
Mumbrella spotted the tweet by Adam Flinter yesterday about Cold Storage doing exactly that, though it's unclear exactly which outlet it was.
We've contacted Cold Storage about the questionable Deepavali promotion and await their comments.