[field_image]US high-performance sports label Under Armour will open its first ever Southeast Asian retail store at Gateway Orchard this May.
The retail outlet will employ the region's first ever experiential store concept with bolts, steel walls and wood interiors to evoke an industrial and gym atmosphere and feature multidimensional short films which provide information and showcase Under Armour athletes.
In conjuction with the store's launch, Under Armour will introduce its Speedform RC — a revolutionary running shoe that employs the world's first seamless cup to provide a better fit.
The Under Armour brand, which carries performance apparel, footwear and equipment has seen rapid expansion to a $2 billion company since its founding in 1995.
Its product price ranges from $12 — $199.
Photo: Under Armour Facebook page
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