Marmite has been one of the most polarising food products in the world — so much so that its marketing slogan in Britain is "Love it or Hate it".
Marmite Singapore, however, had a different take to marketing the intense, sticky food paste to locals here who much prefer kaya or Nutella on their morning toast. In a rather ingenious post using Facebook's Carousell ad, they went for the tradition angle, literally passing down Marmite across different generations — and also across the carousel.