It's a dating app so elitist that Lee Kuan Yew would have gladly endorsed it for his eugenic utopia. In a marketing tactic so boldly pompous, Ivory (yeap, as in Ivory Tower) wants high-achievers to get together via their app, because you know, "the better deserve YOU".
Fearlessly snobbish? Check. Exclusive members-only waitlist? Yezzir. Is it even legit? Apparently so, according to Tech In Asia, and all that snooty vibes aren't unintentional — they've admitted to taking some notes from the Kim Kardashian school of controversial marketing. "Why settle for less?" questions the app's founders, said to be two proud Anglo-Chinese School (Independent) alumni and a "random Angmoh".