This geeky Singapore Airlines video of someone creating maquettes of the A380's different seat categories is going viral.
The video, titled "No Detail Too Small", runs one minute and 35 seconds and follows an artist's hands as it measures and cuts paper on a cutting board, then carefully glues, slots and joins these together to form three-dimensional studies of the airline's seats.
The miniature model seats were painstakingly constructed based on technical drawings of Singapore Airlines’ A380 and cabin products. Over 3,000 components were meticulously cut from more than 100 Manila envelopes, and carefully assembled. In total, the project took close to 1,000 hours to complete.
“This is a really fun project and it’s amazing to see how the seats are constructed from minute parts of paper. What’s more the seats actually work! At Singapore Airlines we are committed to innovation and craftsmanship — you see this in our product and service standards — no detail is too small as we pursue the best for our customers. This collaboration brings the message to life in an interesting, creative way,” said Singapore Airlines vice president for Public Relations Americas, Mr James Boyd, in a press release.
To say the least, the video is a very entertaining watch and seems to have reached its goal of connecting with its loyal passengers. As one of the Facebook commenters, Aura Sarah, noted: "So wonderfully done! Kudos to the team behind this amazing piece of artistry!! Pure genius & yes, the little details make SQ the best airline indeed!"
This geeky Singapore Airlines video of someone creating maquettes of the A380's different seat categories is going viral.
The video, titled "No Detail Too Small", runs one minute and 35 seconds and follows an artist's hands as it measures and cuts paper on a cutting board, then carefully glues, slots and joins these together to form three-dimensional studies of the airline's seats.
The miniature model seats were painstakingly constructed based on technical drawings of Singapore Airlines’ A380 and cabin products. Over 3,000 components were meticulously cut from more than 100 Manila envelopes, and carefully assembled. In total, the project took close to 1,000 hours to complete.
“This is a really fun project and it’s amazing to see how the seats are constructed from minute parts of paper. What’s more the seats actually work! At Singapore Airlines we are committed to innovation and craftsmanship — you see this in our product and service standards — no detail is too small as we pursue the best for our customers. This collaboration brings the message to life in an interesting, creative way,” said Singapore Airlines vice president for Public Relations Americas, Mr James Boyd, in a press release.
To say the least, the video is a very entertaining watch and seems to have reached its goal of connecting with its loyal passengers. As one of the Facebook commenters, Aura Sarah, noted: "So wonderfully done! Kudos to the team behind this amazing piece of artistry!! Pure genius & yes, the little details make SQ the best airline indeed!"