Millennials everywhere around the world can be easily spotted — smartphones are permanently attached to their palms, their gazes magnetised to backlit screens and their attention spans last less than a minute.
A study conducted by global research consultancy TNS however has proved that millennials in the Asia Pacific region are indeed connected to their little pocket computers — an average of 2.8 hours spent a day.
Singapore's millennials (anyone aged between 16 to 30) were found to be spending 3.4 hours per day — or an average of one day a week — glued to their smartphones. Much like another survey, it seems that Thais are more addicted to going online, as their millennials are spending an average of 4.2 hours a day on their phones.
Even China and Malaysia were ranked above Singapore, with millennials spending 3.9 hours a day and 3.8 hours a day respectively.
TNS's Connected Life study collated the digital attitudes and behaviours of 60,500 internet users across 50 countries to help marketers connect with consumers better.
Millennials everywhere around the world can be easily spotted — smartphones are permanently attached to their palms, their gazes magnetised to backlit screens and their attention spans last less than a minute.
A study conducted by global research consultancy TNS however has proved that millennials in the Asia Pacific region are indeed connected to their little pocket computers — an average of 2.8 hours spent a day.
Singapore's millennials (anyone aged between 16 to 30) were found to be spending 3.4 hours per day — or an average of one day a week — glued to their smartphones. Much like another survey, it seems that Thais are more addicted to going online, as their millennials are spending an average of 4.2 hours a day on their phones.
Even China and Malaysia were ranked above Singapore, with millennials spending 3.9 hours a day and 3.8 hours a day respectively.
TNS's Connected Life study collated the digital attitudes and behaviours of 60,500 internet users across 50 countries to help marketers connect with consumers better.