It's the nation's 50th birthday, and the Singapore Tourism Board (STB) are pulling out all the stops in making sure tourists flock here to witness the year-long celebration.
What better way to do so by throwing a huge amount of money into it — $20 million to be precise. The Golden Jubilee campaign is set to launch in seven countries, and timed to coincide with the Great Singapore Sale to provide maximum appeal for prospective tourists, Business Times reports.
The $20 million initiative will reach out to China, India, Indonesia, Japan, Korea, the Philippines and Vietnam, complete with market-specific campaigns based on research and focus-group findings.
In the Philippines for example, popular indie band Up Dharma Down were roped in to create a song and music video promoting attractions in Singapore.
The multi-million dollar campaign will kick off proper on June 9, which will also see hotels, tour operators and airlines offering exclusive promotions that will (hopefully) help Singapore boost their ailing tourism numbers.
Photo: Nicolas Lannuzel via Flickr
It's the nation's 50th birthday, and the Singapore Tourism Board (STB) are pulling out all the stops in making sure tourists flock here to witness the year-long celebration.
What better way to do so by throwing a huge amount of money into it — $20 million to be precise. The Golden Jubilee campaign is set to launch in seven countries, and timed to coincide with the Great Singapore Sale to provide maximum appeal for prospective tourists, Business Times reports.
The $20 million initiative will reach out to China, India, Indonesia, Japan, Korea, the Philippines and Vietnam, complete with market-specific campaigns based on research and focus-group findings.
In the Philippines for example, popular indie band Up Dharma Down were roped in to create a song and music video promoting attractions in Singapore.
The multi-million dollar campaign will kick off proper on June 9, which will also see hotels, tour operators and airlines offering exclusive promotions that will (hopefully) help Singapore boost their ailing tourism numbers.
Photo: Nicolas Lannuzel via Flickr