If you love being cheapskates like us, then you'd love the fact that Giant supermarket has launched a new campaign as part of their SG50 commemoration that locks prices of selected items at supremely low prices.
Over 100 items — mainly groceries and household wares — will be sold at $1, $2, $3 and $5 across all Giant supermarkets and hypermarkets in Singapore under their Price Lock campaign, The New Paper reports. The campaign kicks off this Friday and will go on until June 11.
Aside from celebrating Singaporeans' kiasu-ness and our undying love for cheap deals, the retail giant maintained that the campaign was carried out as a nostalgic throwback to street vendors who used to set up their stalls near wet markets with bargain bins.
The campaign will see a similar concept, in which all items of the same price — regardless of brand or type — will be thrown in the same bin, and shoppers can rummage for the items they want.
Knowing Singaporean aunties, the campaign was a resounding success when it went on trial at the Giant hypermarket branch in Tampines last weekend. Speaking to The New Paper, company marketing director Lim Wee Ling noted that the items were snapped up so quickly that staff had to continuously replenish stocks.
With the Price Lock campaign due to kick off this weekend, Lim assures that the various outlets will be well-stocked with a vast variety of items on sale.
Photo: Google Maps screengrab
If you love being cheapskates like us, then you'd love the fact that Giant supermarket has launched a new campaign as part of their SG50 commemoration that locks prices of selected items at supremely low prices.
Over 100 items — mainly groceries and household wares — will be sold at $1, $2, $3 and $5 across all Giant supermarkets and hypermarkets in Singapore under their Price Lock campaign, The New Paper reports. The campaign kicks off this Friday and will go on until June 11.
Aside from celebrating Singaporeans' kiasu-ness and our undying love for cheap deals, the retail giant maintained that the campaign was carried out as a nostalgic throwback to street vendors who used to set up their stalls near wet markets with bargain bins.
The campaign will see a similar concept, in which all items of the same price — regardless of brand or type — will be thrown in the same bin, and shoppers can rummage for the items they want.
Knowing Singaporean aunties, the campaign was a resounding success when it went on trial at the Giant hypermarket branch in Tampines last weekend. Speaking to The New Paper, company marketing director Lim Wee Ling noted that the items were snapped up so quickly that staff had to continuously replenish stocks.
With the Price Lock campaign due to kick off this weekend, Lim assures that the various outlets will be well-stocked with a vast variety of items on sale.
Photo: Google Maps screengrab