Netizens have been reacting to Singtel's first refresh of their logo and slogan in 16 years, which was launched Wednesday (Jan. 21).
Many are saying there needs to be the article "the" before "everyday" for the slogan, "Let's make everyday better", to make sense. Otherwise, it should be written "every day".
.@SingTel_Ruz "everyday" = things that happen each day, or things that are commonplace. Neither fits your slogan. http://t.co/GXRo1mPZtF
— Daryl Tay (@uniquefrequency) January 22, 2015
According to Mumbrella, a Singtel spokesperson has claimed the statement was indeed intended to read "everyday" instead of "every day", to represent their dedication towards resolving customers' day-to-day concerns. The spokesperson did not comment on the erroneous grammar.
wherever you all crafted your messaged, it very importanced are required to be good grammar. pls expedited. fyna. http://t.co/mScB23ystq
— Sam Ho (@samho_) January 23, 2015
The slogan's not the only line of copy netizens seem to have an issue with. The term "everyday better" is scattered across all collateral including the website, leading to consumers wondering if Singtel was intending all along to inject the campaign with Singlish slang.
Others are making fun of the logo, which they say can be linked in many ways to the Singapore telco's reputation of bad service derived over recent years.
The 5 dots on the new #Singtel logo will change with the level of signal reception. I have 3-dot reception now. pic.twitter.com/wngBlhSOLL
— gurmit singh (@gurms) January 21, 2015
Each circle representing the blood that I cough up dealing with #Singtel pic.twitter.com/Yc6h2fXaB6
— FunkShin (@funkshin) January 21, 2015
Putting #Singtel 's #everydaybetter 2 the test. Frer Ice tea and it seems more info all around customer service ctr. pic.twitter.com/b09UvhZBXX
— Tharini Iyengher (@hellotharini) January 23, 2015
Singtel's rebranding campaign was conceptualised by Ogilvy & Mather, which won the account from BBDO in 2013.
Netizens have been reacting to Singtel's first refresh of their logo and slogan in 16 years, which was launched Wednesday (Jan. 21).
Many are saying there needs to be the article "the" before "everyday" for the slogan, "Let's make everyday better", to make sense. Otherwise, it should be written "every day".
.@SingTel_Ruz "everyday" = things that happen each day, or things that are commonplace. Neither fits your slogan. http://t.co/GXRo1mPZtF
— Daryl Tay (@uniquefrequency) January 22, 2015
According to Mumbrella, a Singtel spokesperson has claimed the statement was indeed intended to read "everyday" instead of "every day", to represent their dedication towards resolving customers' day-to-day concerns. The spokesperson did not comment on the erroneous grammar.
wherever you all crafted your messaged, it very importanced are required to be good grammar. pls expedited. fyna. http://t.co/mScB23ystq
— Sam Ho (@samho_) January 23, 2015
The slogan's not the only line of copy netizens seem to have an issue with. The term "everyday better" is scattered across all collateral including the website, leading to consumers wondering if Singtel was intending all along to inject the campaign with Singlish slang.
Others are making fun of the logo, which they say can be linked in many ways to the Singapore telco's reputation of bad service derived over recent years.
The 5 dots on the new #Singtel logo will change with the level of signal reception. I have 3-dot reception now. pic.twitter.com/wngBlhSOLL
— gurmit singh (@gurms) January 21, 2015
Each circle representing the blood that I cough up dealing with #Singtel pic.twitter.com/Yc6h2fXaB6
— FunkShin (@funkshin) January 21, 2015
Putting #Singtel 's #everydaybetter 2 the test. Frer Ice tea and it seems more info all around customer service ctr. pic.twitter.com/b09UvhZBXX
— Tharini Iyengher (@hellotharini) January 23, 2015
Singtel's rebranding campaign was conceptualised by Ogilvy & Mather, which won the account from BBDO in 2013.