Singapore was crowned Destination of the Year at the Seatrade Insider Cruise Awards for its work in promoting cruise across Southeast Asia.
The Republic is the first Asian country to claim this prestigious award.
Through the Association of Southeast Asian Nations (ASEAN), Singapore has helped support the cruise industry by creating multiple port infrastructures for bigger ships to be deployed in the region.
Singapore was also commended for its efforts at addressing business needs — in 2013, the country facilitated a trade visit that benefitted international cruise lines and shore excursion planners with first-hand involvement with the latest cruise itineraries across places such as Indonesia, Malaysia, Singapore and Thailand.
Along the lines of building knowledge within the trade, Singapore and ASEAN have come together to publish a new monthly e-newsletter – ASEAN Cruise News – to educate travel agents, cruise operators and industry professionals about the latest cruise trends and developments in the region.
The Singapore Tourism Board (STB) has also been using print and broadcast advertising channels to keep consumers more informed about cruising.
"We are incredibly honoured to receive this award and would like to share it with all our stakeholders and regional partners. This award is recognition not just for Singapore, but for the whole of Southeast Asia, as it underscores our collaborative efforts in promoting our region as an attractive cruising destination," said Ms. Neeta Lachmandas, STB’s Assistant Chief Executive.
Photo: Singapore Cruise Centre
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