Love shopping at Bugis Street? The iconic retail street has made the experience more exciting (and less time-consuming) by taking its wares to the internet.
With this swift decision from Bugis Street Online (a subsidiary of Bugis Street Management), apparel will soon be readily available for purchase via their online shop. Frequent patrons of Bugis Street can rejoice when they can shop, browse and buy in the comfort of their own home.
Mr Ivan Loh, 35, Chief Executive of Bugis Street Online regards this strategic move as a way for Bugis Street retailers “to stay relevant in this very challenging industry”.
“The management has decided to dedicate the resources and effort to build a world-class e-commerce platform that will enable our retailers to sell online, and to a more global audience,” he says.
Retailers will exist both virtually on Bugis Street online as well as physically at Bugis Street itself. Potentially, they can retain their competitive edge over other fashion shops in Singapore.
As shipping will be provided both locally and internationally, the virtual store will cater to Singapore residents, and reach out to shoppers abroad.
Rachel Yohannan, 20, a regular shopper at Bugis Street feels that the introduction of the online store will allow her to shop more efficiently and conveniently.
She expresses her pet peeve when shopping at Bugis Street, “…the passageways there are already rather small and when it’s crowded it’s even harder to manoeuvre around and I have to waste time waiting for people to slowly move off before I can proceed to other shops that I want to visit.”
She reckons that she will use the website as a catalogue to browse for items she fancy but will still head down to the physical store at Bugis Street to check out the quality of the clothing.
“[Normally], I really scour the place because I want to check out everything that’s new since my previous visit. But I guess with the site I wouldn’t have to do that.”
She adds, “I can go there with a clearer purpose as I’ll know what exactly it is I’m searching for and which area of Bugis Street I can get it at.”
So far, close to 200 retailers of the 300 shops at Bugis Street have already signed up to list their apparel on the virtual store, this includes fashion brands like Cupid, Rainbowbelle, Jetsetters, 2nd Edition, and Y&J.
Story: Vulcan Post
Love shopping at Bugis Street? The iconic retail street has made the experience more exciting (and less time-consuming) by taking its wares to the internet.
With this swift decision from Bugis Street Online (a subsidiary of Bugis Street Management), apparel will soon be readily available for purchase via their online shop. Frequent patrons of Bugis Street can rejoice when they can shop, browse and buy in the comfort of their own home.
Mr Ivan Loh, 35, Chief Executive of Bugis Street Online regards this strategic move as a way for Bugis Street retailers “to stay relevant in this very challenging industry”.
“The management has decided to dedicate the resources and effort to build a world-class e-commerce platform that will enable our retailers to sell online, and to a more global audience,” he says.
Retailers will exist both virtually on Bugis Street online as well as physically at Bugis Street itself. Potentially, they can retain their competitive edge over other fashion shops in Singapore.
As shipping will be provided both locally and internationally, the virtual store will cater to Singapore residents, and reach out to shoppers abroad.
Rachel Yohannan, 20, a regular shopper at Bugis Street feels that the introduction of the online store will allow her to shop more efficiently and conveniently.
She expresses her pet peeve when shopping at Bugis Street, “…the passageways there are already rather small and when it’s crowded it’s even harder to manoeuvre around and I have to waste time waiting for people to slowly move off before I can proceed to other shops that I want to visit.”
She reckons that she will use the website as a catalogue to browse for items she fancy but will still head down to the physical store at Bugis Street to check out the quality of the clothing.
“[Normally], I really scour the place because I want to check out everything that’s new since my previous visit. But I guess with the site I wouldn’t have to do that.”
She adds, “I can go there with a clearer purpose as I’ll know what exactly it is I’m searching for and which area of Bugis Street I can get it at.”
So far, close to 200 retailers of the 300 shops at Bugis Street have already signed up to list their apparel on the virtual store, this includes fashion brands like Cupid, Rainbowbelle, Jetsetters, 2nd Edition, and Y&J.
Story: Vulcan Post